Digital Marketing Specialist
Job Description Summary
The Digital Marketing Specialist will enable STEMCELL Technologies’ online marketing efforts related to search engine and social media advertising (PPC), search engine optimization (SEO), help grow our analytics – with a strong focus towards optimizing conversion rates, combined with an aptitude to support technical requirements for data management and report automation.
Duties and Responsibilities
Analyze marketing efforts on search engine and social media advertising platforms, with a focus on campaign optimization and conversion rate optimization
Guide the implementation of SEO initiatives and key processes such as competitive keyword research and expansion, keyword targets, content optimization, page & keyword selection strategy, technical SEO
Support paid social media campaign execution and maintain reporting systems
Keep current in latest trends in SEM and SEO and test new offerings/technologies where appropriate
Support broader data analytics projects for marketing and other groups in both technical implementation as well as with analysis and insights
Analyze and generate data for digital marketing related activities
Maintain and improve analytics platforms and other online behaviour monitoring tools
Support training programs that develops internal capacity for designing and measuring impactful digital marketing campaigns
Track budgets for paid media and online marketing services
University degree in marketing/communications, mathematics, comsci or science
Experience or education in life sciences, biotechnology or related field highly desirable
Minimum 3 years’ experience in digital marketing planning, execution and measurement
Experience working in the biotechnology industry or other B2B an asset
Certifications and/or working technical knowledge on tools and best practices for analyzing website behaviour, search engine optimization and other online marketing components (i.e. Google Analytics, Google Tag Manager, Google Webmasters, Google Optimize, Klipfolio, Hotjar, Moz, SEMrush, etc.)
Experience with content management systems (Magento, Wordpress, etc.)
Proficiency with online advertising platforms (i.e. Google Ads, Bing Ads, Baidu Ads, Yahoo Gemini, Linkedin Sponsored Content and InMail, Facebook Advertising, Twitter Advertising, Salesforce Marketing Cloud, AdStage, etc.)
Experience with JS, programming and/or report automation highly desirable
STEMCELL Technologies Inc. is a privately-owned biotechnology company based in Vancouver that helps power leading-edge life science research around the world. Scientists performing stem cell, immunology, cancer, regenerative medicine and cellular therapy research are among those who rely on our cell culture media, cell separation products, instruments, ancillary reagents and contract assay services. We create novel, useful, standardized products of unfailing quality and deliver them to more than 70 countries via our many regional offices plus distribution centres in Vancouver, Seattle, Grenoble and Singapore. Driven by our love of science and our passion for quality, we see ourselves simply as “Scientists Helping Scientists” – standing by our customers to provide outstanding products, technical support and training. We have over 1000 science-oriented employees globally, including 250 PhDs/MScs, with most others holding a BSc or engineering degree. STEMCELL is proud to be the largest Biotechnology employer in Canada.
This is an opportunity to work with highly motivated colleagues in a science-oriented, creative and dynamic environment. We offer a competitive salary, excellent benefits and significant career development opportunities.
To apply please select the apply button. You will then be directed to a login screen asking you to set up an account. You must set up an account in order to apply.
Create an account by selecting the create account button. You will then be asked for your email and to create a password. Your Password must be eight characters long, contain at least one special character, one capital letter, and a number.Once you have created your password you will be asked to upload your resume. Uploading your resume will provide the ability to auto-populate your application with information from your resume. If you prefer to manually complete all of the fields in the application you can do this by clicking next. You can upload your cover letter as an attachment in the attachments screen. Thank you for your interest in STEMCELL!